{"id":4318,"date":"2026-05-14T18:11:17","date_gmt":"2026-05-14T17:11:17","guid":{"rendered":"https:\/\/tabooh-staging.s4.wpsherpa.nl\/podcasts\/stories-emotion-are-what-good-marketing-is-about\/"},"modified":"2026-06-03T14:55:40","modified_gmt":"2026-06-03T13:55:40","slug":"stories-emotion-are-what-good-marketing-is-about","status":"publish","type":"tabooh_podcast","link":"https:\/\/tabooh-staging.s4.wpsherpa.nl\/en\/podcasts\/stories-emotion-are-what-good-marketing-is-about\/","title":{"rendered":"Stories & emotion are what good marketing is about"},"content":{"rendered":"

In this English-language video, Filip De Groeve speaks with Tom Ollerton about data-driven marketing, stories, and emotion. The conversation aligns with his broader vision that powerful communication doesn’t start with numbers alone, but with human insights, recognition, and the feeling of being seen.<\/p>\r\n

By listening to consumers, Filip realized that they suffered more from the taboo than from the condition itself. This relates to the keynote on taboos in the workplace.<\/p>\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Filip De Groeve speaks about stories, emotion, and why good marketing is more than just data.<\/p>\n","protected":false},"featured_media":4319,"template":"","tabooh_podcast_thema":[152,157,155,156],"class_list":["post-4318","tabooh_podcast","type-tabooh_podcast","status-publish","has-post-thumbnail","hentry","tabooh_podcast_thema-emotie","tabooh_podcast_thema-human-insights","tabooh_podcast_thema-marketing","tabooh_podcast_thema-storytelling"],"yoast_head":"\nFilip De Groeve on data-driven marketing and storytelling podcast<\/title>\n<meta name=\"description\" content=\"Filip De Groeve & Tom Ollerton talk on data-driven marketing and storytelling. 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